Pakko De La Torre-Rocha is an award-winning Creative Director, AI filmmaker, and technologist, and the Founder & CEO of AIM, represented by
ATRBUTE in NY, LA and UK. He builds campaigns the Hollywood way: pre-visualizing in hours, producing at scale with custom AI pipelines, and optimizing by signal. Trusted by global brands like Netflix, SpaceX, Old Navy, L'Oreal, Toyota, Pepsi, H&M, adidas, and Oracle, he brings extensive experience from major agencies including TBWA, Ogilvy, and Havas. Pakko leads AIM's global teams across Los Angeles, Mexico City, Madrid, São Paulo, and Dubai, delivering fast, compliant, production-ready work. He's also a founding member and CCO of
XRAI, advancing AR with AR2 smart glasses, and is developing an AI film with Universal Pictures, leveraging this frontier R&D for client success. His focus is simple: integrate AIM to boost speed and quality, enabling growth without increasing headcount.